Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions Ebook

This revised and updated best-selling classic is primarily about companies that have more than one business, and need a strategy across those businesses: normally referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decision that only corporate-level managers can make: – what businesses or markets to enter – how much to invest in each business – how to select, interact with and guide the managers of these businesses – what activities to centralise at the corporate level Corporate-level Strategy includes additional online resources and provides managers and executive students with all the tools they need to make and review effective corporate strategy across a range of organizations. .eText ISBN: 9781118818367